Who We Are

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About Us

IAAT started as Central Texas Agents Alliance with a network of agents in the Austin area in 2002. In 2004 the East Texas territory was purchased and our name was officially changed to Insurance Agents Alliance of Texas, Inc on July 1, 2010. Rodney Watkins is President and Shareholder of the Alliance.

IAAT is a part of SIAA, the nation’s largest partnering Independent Insurance Agency Alliance.

  • SIAA has 48 Master Agencies nationwide and IAAT is one of 4 Master Agencies in Texas
  • We have over 50 Strategic Member Agents
  • IAAT's total written premium is over $180M

SIAA History

The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency - Satellite Agency Network Group (SAN Group) by Jim Masiello, owner of the Masiello Agency in Keen, NH. Smaller independent agencies kept running into roadblocks because of their size, low commissions, and access to competitive companies. The idea was to create a Master Agency to provide company access and other services to help grow these agencies profitably.

In 1995, SAN Group had reached 30 member agencies writing $68 million of premium. It was giving smaller member agencies an opportunity to get company appointments and to grow. Insurance executives and consultants encouraged SAN Group to repeat this success on a national basis. A pilot program was created to replicate SAN with larger retail agencies, which became SIAA.

SIAA Today

In 2021 SIAA partnered with Odyssey Investment Partners, a growth-oriented private equity firm.

SIAA averages 500 new member agents annually approaching a total of 10,000 member agents and over $10.4 billion in written premium.